Internal Communications: How to Maximize Your Intranet
One of the greatest challenges for internal communicators is the intranet. Oftentimes, employees don’t use it and communicators spend...
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Leslie Horna
- Sep 9, 2020
- 4 min
Why Brands Should Use Audio Marketing
Covid-19 influenced the adoption of audio marketing. As people look for ways to connect and communicate without touch, audio has become...
Leslie Horna
- Aug 18, 2020
- 3 min
How Important is Word-of-Mouth Marketing During COVID-19
People turn to friends, family and social media Influencers for guidance and encouragement in uncertain times Personal referrals are a...
Leslie Horna
- Aug 11, 2020
- 3 min
Become A Thought Leader With Op-Eds
Best practices for opinion pieces that build trust and influence audiences In times of crisis, we look to leadership for guidance and...
Leslie Horna
- Jul 28, 2020
- 4 min
7 Steps to Creating Your Brand Identity
A brand galvanizes a community around your company’s product or service, vision, and values. These people in your community connect over the
Leslie Horna
- Jul 14, 2020
- 4 min
How to Select a Marketing Partner
Six steps to identifying the right collaborator for your next campaign Peanut butter and jelly, Bert and Ernie, and birthdays and cake....
Leslie Horna
- Jul 7, 2020
- 3 min
Consumers: Can't Get No Satisfaction
More often than not, consumer engagement is electronic and many brands rarely, if ever, interact with customers in real life. This can...
Leslie Horna
- Jul 1, 2020
- 3 min
The New Normal: How Do You Measure Up to Your Competition
How does your company compare to others in the marketplace? Life has completely changed in 2020 - from how and where we work to online...
Leslie Horna
- May 13, 2020
- 1 min
Refresh Your Online Newsroom & Digital Press Kits
#Digitalmarketing #PublicRelations #StrategicCommunications
Leslie Horna
- Apr 29, 2020
- 3 min
13 Marketing & Communications Awards Honoring Creative, Strategy & Leadership
Now is a good time to reflect on how far you’ve come. Whether a small business or enterprise-level global organization or if you’ve been...
Leslie Horna
- Apr 28, 2020
- 3 min
What is Active Listening?
In post-pandemic times, customer-centricity is key! Consumers today are bombarded with messages all day long. Our 24/7 culture often has...
Leslie Horna
- Apr 21, 2020
- 2 min
Why Customer Feedback Is Important
As more consumers spend increasing amounts of time online, it's a good time to survey them for feedback The best way to know what people...
Leslie Horna
- Apr 21, 2020
- 3 min
Boost Your SEO: 4-Star Online Reviews
Use of online review sites surges in a climate of consumer mistrust COVID-19 has changed how business is done and we're not yet sure what...
Leslie Horna
- Apr 9, 2020
- 2 min
Is Podcasting Right For You?
Amplify Your Brand Voice With Podcasting A 2019 study by Edison Research estimated that 90 million Americans listen to at least one...
Leslie Horna
- Mar 25, 2020
- 4 min
Things to Do At Home During Coronavirus
Suspend boredom, anxiety, and workaholism with this virtual entertainment roundup. We're experiencing information overload right now and...
Leslie Horna
- Mar 25, 2020
- 4 min
Evaluate Your Public Relations Efforts
Comprehensive reporting shows stakeholders the value of strategic communications PR is an important part of the daily operations for...
Leslie Horna
- Mar 11, 2020
- 3 min
What is a Journey Map?
Journey maps are a visualization of the customer’s relationship with a brand over time and across multiple channels. The customer’s...
Leslie Horna
- Feb 21, 2020
- 3 min
Communicate What Matters
How to improve your PR measurement and analysis for maximum impact Public relations is an important part of the daily operations for...
Leslie Horna
- Feb 12, 2020
- 4 min
Are Digital Communications the New Junk Mail?
As consumers tune out online advertising and marketing, companies turn to direct mail In 1998, the movie ‘You’ve Got Mail’ celebrated the...
Leslie Horna
- Feb 10, 2020
- 4 min
How to Find Brand Ambassadors
Empower employees to help generate awareness and engagement for your company Whether you're a startup, government agency, or...
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