Leslie HornaDec 8, 20204 minInternal Communications: How to Maximize Your Intranet One of the greatest challenges for internal communicators is the intranet. Oftentimes, employees don’t use it and communicators spend...
Leslie HornaSep 9, 20204 minWhy Brands Should Use Audio Marketing Covid-19 influenced the adoption of audio marketing. As people look for ways to connect and communicate without touch, audio has become...
Leslie HornaAug 18, 20203 minHow Important is Word-of-Mouth Marketing During COVID-19People turn to friends, family and social media Influencers for guidance and encouragement in uncertain times Personal referrals are a...
Leslie HornaAug 11, 20203 minBecome A Thought Leader With Op-Eds Best practices for opinion pieces that build trust and influence audiences In times of crisis, we look to leadership for guidance and...
Leslie HornaJul 28, 20204 min7 Steps to Creating Your Brand IdentityA brand galvanizes a community around your company’s product or service, vision, and values. These people in your community connect over the
Leslie HornaJul 14, 20204 minHow to Select a Marketing PartnerSix steps to identifying the right collaborator for your next campaign Peanut butter and jelly, Bert and Ernie, and birthdays and cake....
Leslie HornaJul 7, 20203 minConsumers: Can't Get No Satisfaction More often than not, consumer engagement is electronic and many brands rarely, if ever, interact with customers in real life. This can...
Leslie HornaJul 1, 20203 minThe New Normal: How Do You Measure Up to Your CompetitionHow does your company compare to others in the marketplace? Life has completely changed in 2020 - from how and where we work to online...
Leslie HornaMay 13, 20201 minRefresh Your Online Newsroom & Digital Press Kits#Digitalmarketing #PublicRelations #StrategicCommunications
Leslie HornaApr 29, 20203 min13 Marketing & Communications Awards Honoring Creative, Strategy & Leadership Now is a good time to reflect on how far you’ve come. Whether a small business or enterprise-level global organization or if you’ve been...
Leslie HornaApr 28, 20203 minWhat is Active Listening?In post-pandemic times, customer-centricity is key! Consumers today are bombarded with messages all day long. Our 24/7 culture often has...
Leslie HornaApr 21, 20202 minWhy Customer Feedback Is ImportantAs more consumers spend increasing amounts of time online, it's a good time to survey them for feedback The best way to know what people...
Leslie HornaApr 21, 20203 minBoost Your SEO: 4-Star Online ReviewsUse of online review sites surges in a climate of consumer mistrust COVID-19 has changed how business is done and we're not yet sure what...
Leslie HornaApr 9, 20202 minIs Podcasting Right For You?Amplify Your Brand Voice With Podcasting A 2019 study by Edison Research estimated that 90 million Americans listen to at least one...
Leslie HornaMar 25, 20204 minThings to Do At Home During Coronavirus Suspend boredom, anxiety, and workaholism with this virtual entertainment roundup. We're experiencing information overload right now and...
Leslie HornaMar 25, 20204 minEvaluate Your Public Relations EffortsComprehensive reporting shows stakeholders the value of strategic communications PR is an important part of the daily operations for...
Leslie HornaMar 11, 20203 minWhat is a Journey Map? Journey maps are a visualization of the customer’s relationship with a brand over time and across multiple channels. The customer’s...
Leslie HornaFeb 21, 20203 minCommunicate What Matters How to improve your PR measurement and analysis for maximum impact Public relations is an important part of the daily operations for...
Leslie HornaFeb 12, 20204 minAre Digital Communications the New Junk Mail? As consumers tune out online advertising and marketing, companies turn to direct mail In 1998, the movie ‘You’ve Got Mail’ celebrated the...
Leslie HornaFeb 10, 20204 minHow to Find Brand AmbassadorsEmpower employees to help generate awareness and engagement for your company Whether you're a startup, government agency, or...