People turn to friends, family and social media Influencers for guidance and encouragement in uncertain times Personal referrals are a terrific way to drive your business. It is a good thing when customers are so happy with their experience (leadership, service, cost, performance) that they recommend your company to other potential customers. In moments of uncertainly like we're experiencing this year, referrals from friends, family, and even social media influencers can val

How does your company compare to others in the marketplace? Life has completely changed in 2020 - from how and where we work to online schooling, interactive virtual events, entertaining at home, alcohol ordered to-go, and drive-through experiences. Consumer habits have drastically changed in response to these new changes to work and family life. As a result, companies also need to pivot to maintain relevance and revenue among customers/clients. Understanding your company’s p

Now is a good time to reflect on how far you’ve come. Whether a small business or enterprise-level global organization or if you’ve been in operation for one year or 30 years, marketing and communications played a role in your growth and success. Promote your good news and admirable client work with industry awards. In light of the current pandemic, many recognition programs shifted to online judging, indefinite open calls for submissions, and a few even offer pro bono or dis

Amplify Your Brand Voice With Podcasting A 2019 study by Edison Research estimated that 90 million Americans listen to at least one podcast per month. As we harbor commute times grow, the adoption of more voice-activated devices like Amazon’s Alexa and Google Home, and our hunger for storytelling swells, podcasting will continue to grow.. The average monthly listener is: -18-54 years-old, Caucasian -Mostly male, though 44% of podcast listeners are female -Well-educated workin

Journey maps are a visualization of the customer’s relationship with a brand over time and across multiple channels. The customer’s journey is a detailed outline of each touch point with the company, from prospecting to becoming a customer, and post-experience. This year, brand experience is expected to surpass price and product as the largest market differentiator. As more companies compete for customers, journey maps are essential to understanding your customer's experience

As consumers tune out online advertising and marketing, companies turn to direct mail In 1998, the movie ‘You’ve Got Mail’ celebrated the ding that signifies a new email arrived in your email inbox. Email was new and messages were greeted with excitement and curiosity. Fast forward to 2020 where people search for ways to turn off sounds and prompts that notify users of new email messages simply because there are far too many emails and not each one commands immediate, if any,