How Important is Word-of-Mouth Marketing During COVID-19
People turn to friends, family and social media Influencers for guidance and encouragement in uncertain times Personal referrals are a...
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Leslie Horna
- Aug 11, 2020
- 3 min
Become A Thought Leader With Op-Eds
Best practices for opinion pieces that build trust and influence audiences In times of crisis, we look to leadership for guidance and...
Leslie Horna
- May 13, 2020
- 1 min
Refresh Your Online Newsroom & Digital Press Kits
#Digitalmarketing #PublicRelations #StrategicCommunications
Leslie Horna
- Apr 29, 2020
- 3 min
13 Marketing & Communications Awards Honoring Creative, Strategy & Leadership
Now is a good time to reflect on how far you’ve come. Whether a small business or enterprise-level global organization or if you’ve been...
Leslie Horna
- Apr 9, 2020
- 2 min
Is Podcasting Right For You?
Amplify Your Brand Voice With Podcasting A 2019 study by Edison Research estimated that 90 million Americans listen to at least one...
Leslie Horna
- Mar 25, 2020
- 4 min
Evaluate Your Public Relations Efforts
Comprehensive reporting shows stakeholders the value of strategic communications PR is an important part of the daily operations for...
Leslie Horna
- Feb 3, 2020
- 4 min
Employee Communication: Gen Z At Work
Managing internal communications for a multigenerational workforce Move over Millennials, Gen Z has arrived in the office! Generation Z...
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