- Leslie Horna
Become A Thought Leader With Op-Eds
Best practices for opinion pieces that build trust and influence audiences
In times of crisis, we look to leadership for guidance and encouragement. Company CEOs, nonprofit executives, and government agencies and officials embraced the opportunity to connect more directly with their stakeholders at the onset of the COVID-19 outbreak.

With consumer concerns ranging from health and safety to information credibility, economic security, and future planning, companies have their hands full with this crisis. Edelman's 2020 Trust Barometer report notes that CEOs are falling behind on meeting consumer and employee expectations. Yet this isn't from a lack of trying.
One way executives work to build trust with audiences is through commentary, commonly referred to as the "op-ed." The opposite editorial page (op-ed) is a valuable way to clearly communicate a point-of-view on a timely topic while also contributing to a greater conversation. It is designed to persuade.
With such a strong need to be heard right now, let's review op-ed best practices to help you write an opinion piece that news outlets will want to publish.
